Hub
Creator Economics & Measurement
This hub is money: what you pay talent, what you pay the auction, what you may reuse, and what you are allowed to claim in a spreadsheet.
The market is not efficient. Creators with hundreds of thousands of views often have no idea how to price. Startups pay thousands for hundreds of views. If you want proper CAC (this strategy, done well, can give you $1-$7 CPM) you need enough creators that if one does not budge, you move on. Then you still measure installs, not vanity views.
Start here
- Pillar: Measuring creator-driven installs
- Also: Measuring creator UA without vanity views
- Entity: ROAS for indie apps
In this hub
- Measuring creator-driven installs
- View-through attribution
- Organic vs paid creator posts
- Spark Ads
- TikTok Spark Ads for apps
- Creator whitelisting
- Usage rights for creator content
- Affiliate vs flat-fee creator deals
- App Store vs paid social
- Spark Ads for agencies
- UGC whitelisting for apps
No invented benchmarks. Net of store cut. Talent in the denominator. View-through is a ceiling. Scout is $1,500. Outreach is $2,500. Dealmaker is $5,000. Talent extra.