Niche
First 3D printer companion apps campaign checklist
A first 3D printer companion apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.
- Confirm a live listing whose first screenshot is a camera view, not a slicer actually closes. Creators cannot fix packaging.
- Write the avatar in a sentence: US English, 22-40, already bounced off a printer app that was a second slicer and a Discord of fail photos, watches ‘I left a spaghetti for six hours’ and garage-printer videos from a phone at work.
- Write the problem in their mouth: I could have stopped it at lunch and the app wanted me to slice a new file instead of showing the camera.
- Write what they already quit: the printer’s own app that is a slicer, a Discord of fail photos, and a webcam they forgot to check.
- Write what they watch: spaghetti-for-six-hours, remote-watch, ‘the app is another slicer’, Discord-fail-photos.
- Write the reject: the 400k print-influencer whose grid is a $3k machine unboxing.
- Write adjacent so the phone does not smear: spaghetti, remote watch from work, not $3k machine flex.
- Put that sentence into the brief
- Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone coming home to a spaghetti they could have stopped at lunch. Signal: the same spaghetti-at-lunch face two workdays.
- Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
- Skip #3dprinting as a roster method.
- Email. The contact is usually in a small garage-print bio. Name a real video. Ask for the phone number.
- If they won’t give a number, move on. Print influencers quote machine-haul rates.
- On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
- Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
- A watch they can open at lunch against a real printer.
- Tell them what to film: open the camera at lunch, show a fail they can stop, drop the code. Do not ask for a machine unboxing. Ask them to catch a fail at lunch.
- Give each creator their own code. Unique App Store codes, not a machine unboxing.
- Do not run a launch day on the same morning if you wanted isolation.
- Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.
Doing the scroll by hand is kind of soul-crushing. Like a $3k unboxing and you will leave the spaghetti-at-lunch people. No demo. No download guarantee. You approve every creator and every rate.
Spaghetti rants already have the audience; a remote-watch they will actually open at lunch is the product.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for 3D printer companion apps