Niche
How to launch a 3D printer companion app influencer campaign
I launch a 3D printer companion app influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.
The person: US English, 22-40, already bounced off a printer app that was a second slicer and a Discord of fail photos, watches ‘I left a spaghetti for six hours’ and garage-printer videos from a phone at work. I could have stopped it at lunch and the app wanted me to slice a new file instead of showing the camera. They already tried the printer’s own app that is a slicer, a Discord of fail photos, and a webcam they forgot to check.
If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/3d-printer-apps. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.
Write the brief before you hunt faces
Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.
Write the person who would download this. I could have stopped it at lunch and the app wanted me to slice a new file instead of showing the camera. What they watch: spaghetti-for-six-hours, remote-watch, ‘the app is another slicer’, Discord-fail-photos. Adjacent: spaghetti, remote watch from work, not $3k machine flex. Reject: the 400k print-influencer whose grid is a $3k machine unboxing. Do not ask for a machine unboxing. Ask them to catch a fail at lunch.
Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is a camera view, not a slicer. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.
Scroll as the customer
Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a remote-watch that is not a second slicer, or a fail-photo log that is not Discord. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.
The example I want: someone coming home to a spaghetti they could have stopped at lunch. Signal: the same spaghetti-at-lunch face two workdays.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
Like a $3k unboxing and you will leave the spaghetti-at-lunch people. Scout is $1,500/month for the list.
Email, then call
I prefer email. The contact is usually in a small garage-print bio. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a remote-watch that is not a second slicer, or a fail-photo log that is not Discord does in one sentence, and that this is a paid promo. Then I ask for the phone number.
Just send that. Do not attach a PDF. Don’t start the deal over email. Print influencers quote machine-haul rates. On a call I can explain a better structure. Over email you just get the first number.
Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.
Minimum View Guarantee
Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.
I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a machine unboxing.
Contract while the yes is still fresh
Once a verbal deal is made, send the contract while the topic is still in their head. A watch they can open at lunch against a real printer. Open the camera at lunch, show a fail they can stop, drop the code.
Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for 3D printer companion apps