How to write an ADHD planner app creator brief

An ADHD planner app creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 24-36, already bounced off Notion dashboards and paper Passion Planners, watches ‘ADHD tax’ and laundry-on-the-floor videos while they should be packing a bag.

Problem in their mouth: I buy another planner, fill Monday, and by Thursday the whole system is under a pile of mail.

Already tried: Notion ADHD templates, a Passion Planner that lasted nine days, and Google Calendar color-coding they cannot maintain.

Watch: ADHD tax, body doubling, ‘I bought another planner’, laundry-on-the-floor.

Reject: the 200k ‘just use a bullet journal’ coach who does not have ADHD.

Adjacent: late fees, lost keys, not generic studytok grind.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a body-double timer that does not nag, or a one-list planner that survives a hyperfocus crash. A live listing whose first screenshot is one list, not a dashboard.

CTA: Open the app, add one task, close it. If it still looks the same tomorrow, that is the demo.

Forbid: Do not ask for a ‘day in the life of a productive ADHD girl’ that ends with a sunrise. No medical claims. No fake “not sponsored” energy when you paid them.

A working TestFlight that does not require a 12-step setup. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #ADHDplanner. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone holding four unused planners and a phone full of abandoned Notion pages.

The people who joke about the ADHD tax already taught the audience the problem; an app that does not punish a crash can sit next to that joke.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for ADHD planner apps