Niche

How to find ADHD planner apps Instagram creators

Creator-powered user acquisition

I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.

The person: US English, 24-36, already bounced off Notion dashboards and paper Passion Planners, watches ‘ADHD tax’ and laundry-on-the-floor videos while they should be packing a bag. They watch ADHD tax, body doubling, ‘I bought another planner’, laundry-on-the-floor. They already tried Notion ADHD templates, a Passion Planner that lasted nine days, and Google Calendar color-coding they cannot maintain. Skip the 200k ‘just use a bullet journal’ coach who does not have ADHD.

Instagram is full of printable planner carousels with a Shop sticker; TikTok is the messy kitchen at 11pm. Different email, different deal.

What I actually do on Instagram

Fresh account. Real phones. I try to put myself in the shoes of the person who would download this. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Example I want to see: someone holding four unused planners and a phone full of abandoned Notion pages. Signal: repeated ‘ADHD tax’ faces who also show the unused planner stack.

I prefer email. The contact is usually in the bio as shop@, because they sell PDFs; write that you are paying for a post, not a digital product collab. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.

Reels vs FYP

TikTok’s For You is a night session for ADHD tax, body doubling, ‘I bought another planner’, laundry-on-the-floor. Instagram still has a grid, a bio, and a Shop sticker. Instagram is full of printable planner carousels with a Shop sticker; TikTok is the messy kitchen at 11pm. Different email, different deal.

Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.

If you scroll as a productivity bro you will get hustle content; you have to linger on the tax and the floor-laundry or the phone will not learn. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.

The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/adhd-planners.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for ADHD planner apps