ADHD planner apps vs a creator marketplace

A creator marketplace is a real product. It is a catalog of people who signed up to get deals. I still want the people the algorithm is already pushing to the person who would download this this week.

In ADHD planner apps: marketplaces file this under productivity and send you the same 6am routine coaches.

The person: US English, 24-36, already bounced off Notion dashboards and paper Passion Planners, watches ‘ADHD tax’ and laundry-on-the-floor videos while they should be packing a bag. Example: someone holding four unused planners and a phone full of abandoned Notion pages. Skip the 200k ‘just use a bullet journal’ coach who does not have ADHD.

How I actually work without the catalog

Marketplaces are good when you need a body in a niche and you can live with applicants. They are fast. They are public. Your client or your competitor can buy a version of the same list.

I scroll Instagram, TikTok, and YouTube as that person on real phones. Scout is $1,500/month for that list. Outreach is $2,500 if contacting should not be your job. Dealmaker is $5,000 if the yes should not live in DMs. Creator fees extra. No demo. No download guarantee.

The people who joke about the ADHD tax already taught the audience the problem; an app that does not punish a crash can sit next to that joke.

When to use which

Use a marketplace if you need a 200-person CRM for a store catalog. Use a feed session if you shipped a body-double timer that does not nag, or a one-list planner that survives a hyperfocus crash and you need names this week from the people already in the room.

Printable-planner shops quote $700 for a carousel that never mentions an app. I want roughly 50k average views. Below that, $700 a post for 1k views is a money sink. A Minimum View Guarantee on a call is how I keep the deal honest. Example: $2000 / 4 posts / 1M views. Over email you just get the first number.

If you do this right, ie at scale, you will have many other creators to choose from.

Money page: jumptrend.co/for/adhd-planners. Campaigns: jumptrend.co/campaigns.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for ADHD planner apps