First ADHD planner apps campaign checklist

A first ADHD planner apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is one list, not a dashboard actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 24-36, already bounced off Notion dashboards and paper Passion Planners, watches ‘ADHD tax’ and laundry-on-the-floor videos while they should be packing a bag.
Write the problem in their mouth: I buy another planner, fill Monday, and by Thursday the whole system is under a pile of mail.
Write what they already quit: Notion ADHD templates, a Passion Planner that lasted nine days, and Google Calendar color-coding they cannot maintain.
Write what they watch: ADHD tax, body doubling, ‘I bought another planner’, laundry-on-the-floor.
Write the reject: the 200k ‘just use a bullet journal’ coach who does not have ADHD.
Write adjacent so the phone does not smear: late fees, lost keys, not generic studytok grind.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone holding four unused planners and a phone full of abandoned Notion pages. Signal: repeated ‘ADHD tax’ faces who also show the unused planner stack.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #ADHDplanner as a roster method.
Email. The contact is usually in the bio as shop@, because they sell PDFs; write that you are paying for a post, not a digital product collab. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Printable-planner shops quote $700 for a carousel that never mentions an app.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A working TestFlight that does not require a 12-step setup.
Tell them what to film: open the app, add one task, close it. If it still looks the same tomorrow, that is the demo. Do not ask for a ‘day in the life of a productive ADHD girl’ that ends with a sunrise.
Give each creator their own code. Unique App Store codes, not comments that say ‘I needed this’ with zero taps.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. If you scroll as a productivity bro you will get hustle content; you have to linger on the tax and the floor-laundry or the phone will not learn. No demo. No download guarantee. You approve every creator and every rate.

The people who joke about the ADHD tax already taught the audience the problem; an app that does not punish a crash can sit next to that joke.

First ADHD planner apps campaign checklist

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