Niche
How to find ankle weights TikTok creators
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for ankle weights creators. I try to put myself in the shoes of the person who would buy this SKU: US English, 22-36, already bounced off a pair that dug in on a walk and a TikTok Shop mystery weight, watches ‘these dug into my ankle’ and walking-pad videos in a living room, no body claims. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.
I do not open #ankleweights and call the spreadsheet research.
They watch dug-in-ankle, walking-pad, mystery-weight, ‘they slid down the hallway’. They already tried a pair that dug in, a mystery Shop weight, and a pair that slid down. Adjacent is walking-pad, dug-in, not weight-loss claims. Skip the 2M walking-pad creator whose whole grid is before-after bodies.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
What keeps showing up in this feed
The same red-line face two walks. The example I want in my head: someone showing a red line after a 20-minute walk.
Dug-in rants already have the audience; a live 2lb pair with a named closure is the demo. No before-after.
Doing this by hand is kind of soul-crushing. Like a before-after and you will get talent you cannot run claims with. That is why I automated the scrolling. Scout is $1,500/month for the list.
The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.
Reject list, written down
Write the reject before you scroll: the 2M walking-pad creator whose whole grid is before-after bodies. Also skip anyone whose last dozen posts are collab ads and who has never talked about dug-in-ankle, walking-pad, mystery-weight, ‘they slid down the hallway’.
If they only exist under #ankleweights, they wanted brands to find them. That is not who is being served to the person who would buy this SKU tonight.
50k floor
I want roughly 50k average views because the economics will not work otherwise. Walking-pad accounts quote fitness-haul rates. $700 a post for 1k views is a money sink.
If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.
Where JumpTrend sits
Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.
Money page: jumptrend.co/for/ankle-weights.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for ankle weights