Niche
How to write an aquarium log app creator brief
An aquarium log app creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.
The sentence I actually scroll as: US English, 24-42, already bounced off a Facebook group that is 80 percent ads and a paper log they wet, watches the group is ads and crashed-tank videos at a stand.
Problem in their mouth: The log is wet, the group is ads, and I missed the change that crashed the tank.
Already tried: a Facebook group that is ads, a paper log they wet, and a notes app they cannot read with wet hands.
Watch: group-is-ads, crashed-tank, wet-paper-log, missed-water-change.
Reject: the 400k aquarium-influencer whose grid is a 2k-dollar scape brand trip.
Adjacent: crashed tanks, wet logs, not 2k-dollar scape flex.
Steal the shape at jumptrend.co/brief. Free. No account.
What to put on the page you send a creator
That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.
Mechanic: a parameter log that is not a Facebook group, or a reminder that survives a missed water change. A live listing whose first screenshot is a parameter and a next change, not a social feed.
CTA: Log a parameter with wet hands, set the next change, drop the code. No outcomes.
Forbid: Do not ask them to claim the app saved fish. Ask them to log a change with wet hands. No medical claims. No fake “not sponsored” energy when you paid them.
Log a parameter with wet hands at the stand. If they never open the product, the video will be a read-through of your website.
What to ignore
Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with aquarium tag. Those belong in the outreach spreadsheet, after you have names from a feed.
Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.
Example video to have in your head while you write: someone holding a wet paper log over a tank that crashed after a missed change.
Crashed-tank rants already have the audience; a reminder they will open with wet hands is the product. No livestock medical claims.
Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for aquarium log apps