First aquarium log apps campaign checklist

A first aquarium log apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a parameter and a next change, not a social feed actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 24-42, already bounced off a Facebook group that is 80 percent ads and a paper log they wet, watches the group is ads and crashed-tank videos at a stand.
Write the problem in their mouth: The log is wet, the group is ads, and I missed the change that crashed the tank.
Write what they already quit: a Facebook group that is ads, a paper log they wet, and a notes app they cannot read with wet hands.
Write what they watch: group-is-ads, crashed-tank, wet-paper-log, missed-water-change.
Write the reject: the 400k aquarium-influencer whose grid is a 2k-dollar scape brand trip.
Write adjacent so the phone does not smear: crashed tanks, wet logs, not 2k-dollar scape flex.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone holding a wet paper log over a tank that crashed after a missed change. Signal: the same crashed-tank face two Sundays.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip aquarium tag as a roster method.
Email. The contact is usually in a small tank-stand bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Scape influencers quote livestock-haul rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
Log a parameter with wet hands at the stand.
Tell them what to film: log a parameter with wet hands, set the next change, drop the code. No outcomes. Do not ask them to claim the app saved fish. Ask them to log a change with wet hands.
Give each creator their own code. Unique App Store codes, not a scape tour.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a 2k-dollar scape and you will leave the crashed-tank people. No demo. No download guarantee. You approve every creator and every rate.

Crashed-tank rants already have the audience; a reminder they will open with wet hands is the product. No livestock medical claims.

First aquarium log apps campaign checklist

Related