Niche
How to launch an aquarium log app influencer campaign
I launch an aquarium log app influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.
The person: US English, 24-42, already bounced off a Facebook group that is 80 percent ads and a paper log they wet, watches the group is ads and crashed-tank videos at a stand. The log is wet, the group is ads, and I missed the change that crashed the tank. They already tried a Facebook group that is ads, a paper log they wet, and a notes app they cannot read with wet hands.
If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/aquarium-logs. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.
Write the brief before you hunt faces
Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.
Write the person who would download this. The log is wet, the group is ads, and I missed the change that crashed the tank. What they watch: group-is-ads, crashed-tank, wet-paper-log, missed-water-change. Adjacent: crashed tanks, wet logs, not 2k-dollar scape flex. Reject: the 400k aquarium-influencer whose grid is a 2k-dollar scape brand trip. Do not ask them to claim the app saved fish. Ask them to log a change with wet hands.
Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is a parameter and a next change, not a social feed. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.
Scroll as the customer
Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a parameter log that is not a Facebook group, or a reminder that survives a missed water change. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.
The example I want: someone holding a wet paper log over a tank that crashed after a missed change. Signal: the same crashed-tank face two Sundays.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
Like a 2k-dollar scape and you will leave the crashed-tank people. Scout is $1,500/month for the list.
Email, then call
I prefer email. The contact is usually in a small tank-stand bio. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a parameter log that is not a Facebook group, or a reminder that survives a missed water change does in one sentence, and that this is a paid promo. Then I ask for the phone number.
Just send that. Do not attach a PDF. Don’t start the deal over email. Scape influencers quote livestock-haul rates. On a call I can explain a better structure. Over email you just get the first number.
Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.
Minimum View Guarantee
Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.
I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a scape tour.
Contract while the yes is still fresh
Once a verbal deal is made, send the contract while the topic is still in their head. Log a parameter with wet hands at the stand. Log a parameter with wet hands, set the next change, drop the code. No outcomes.
Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for aquarium log apps