How to write an auto chess game creator brief

An auto chess game creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 18-30, already bounced off a mobile auto chess that was unreadable and a TFT they cannot play on a phone commute, watches ‘I cannot see the units’ and commute-match videos on a train.

Problem in their mouth: I had a train ride and I could not tell my units apart.

Already tried: a mobile auto chess that was unreadable, TFT they cannot play on a commute, and a PC client they cannot open on a train.

Watch: unreadable-units, commute-matches, ‘this is a PC UI on a phone’, 15-minute-match-asks.

Reject: the 300k TFT YouTuber who will not record mobile.

Adjacent: train matches, unreadable UI, not PC esports.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a live mobile auto chess with a 15-minute match, or a board that is not a PC port with unreadably small units. A live listing whose first screenshot is a readable mobile board.

CTA: Install, play a 15-minute match on a train, show units are readable, drop the code.

Forbid: Do not ask for an esports recap. Ask them to finish a match on a train. No medical claims. No fake “not sponsored” energy when you paid them.

A 15-minute match they can finish on a train. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #autochess. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone squinting at units the size of rice on a phone.

Unreadable-UI rants already have the audience; a 15-minute train match is the demo.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for auto chess games