Niche
How to find auto chess games Instagram creators
I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.
The person: US English, 18-30, already bounced off a mobile auto chess that was unreadable and a TFT they cannot play on a phone commute, watches ‘I cannot see the units’ and commute-match videos on a train. They watch unreadable-units, commute-matches, ‘this is a PC UI on a phone’, 15-minute-match-asks. They already tried a mobile auto chess that was unreadable, TFT they cannot play on a commute, and a PC client they cannot open on a train. Skip the 300k TFT YouTuber who will not record mobile.
Instagram is empty; TikTok on the train is the rice-unit rant. Email the rant.
What I actually do on Instagram
Fresh account. Real phones. I try to put myself in the shoes of the person who would actually play the first session. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
Example I want to see: someone squinting at units the size of rice on a phone. Signal: the same squint-at-rice face two train rides.
I prefer email. The contact is usually in a small mobile-auto-chess bio. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.
Reels vs FYP
TikTok’s For You is a night session for unreadable-units, commute-matches, ‘this is a PC UI on a phone’, 15-minute-match-asks. Instagram still has a grid, a bio, and a Shop sticker. Instagram is empty; TikTok on the train is the rice-unit rant. Email the rant.
Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Like a PC esports clip and you will leave the train-phone people. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.
The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/auto-chess-games.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for auto chess games