First auto chess games campaign checklist

A first auto chess games campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a readable mobile board actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 18-30, already bounced off a mobile auto chess that was unreadable and a TFT they cannot play on a phone commute, watches ‘I cannot see the units’ and commute-match videos on a train.
Write the problem in their mouth: I had a train ride and I could not tell my units apart.
Write what they already quit: a mobile auto chess that was unreadable, TFT they cannot play on a commute, and a PC client they cannot open on a train.
Write what they watch: unreadable-units, commute-matches, ‘this is a PC UI on a phone’, 15-minute-match-asks.
Write the reject: the 300k TFT YouTuber who will not record mobile.
Write adjacent so the phone does not smear: train matches, unreadable UI, not PC esports.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone squinting at units the size of rice on a phone. Signal: the same squint-at-rice face two train rides.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #autochess as a roster method.
Email. The contact is usually in a small mobile-auto-chess bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. TFT YouTubers quote PC-launch rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A 15-minute match they can finish on a train.
Tell them what to film: install, play a 15-minute match on a train, show units are readable, drop the code. Do not ask for an esports recap. Ask them to finish a match on a train.
Give each creator their own code. Unique App Store codes, not a PC view count.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a PC esports clip and you will leave the train-phone people. No demo. No download guarantee. You approve every creator and every rate.

Unreadable-UI rants already have the audience; a 15-minute train match is the demo.

First auto chess games campaign checklist

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