Measuring baby gear brands creator installs

I do not measure a baby gear brand influencer campaign by vanity views. A cute baby-with-product video you cannot run.

What I actually want in the spreadsheet: unique codes, parent download or purchase, never a child CTA. The conversion I am willing to talk about is codes on a live gear SKU, sold to parents. I will not invent a CPI, a ROAS, or a customer who does not exist.

Promo codes are a floor

Give each creator their own code. Unique custom codes in App Store Connect or Play Console if this is an app, unique links or Shop codes if this is a SKU, unique signup links if this is SaaS. You will want this when you later try to decide repeat, Spark, or stop.

Codes are a floor, not payroll. Plenty of people will tap through and never type the string. Do not run a Product Hunt day on the same morning if you wanted isolation.

Views are a sourcing filter

I still want roughly 50k average views on the creator I am about to email. That is economics going in, not measurement coming out. Below that they quote $700 a post for 1k views. That’s a money sink.

A Minimum View Guarantee is a deal floor. Example: $2000 / 4 posts / 1M views. It is not UA. Codes on a live gear SKU, sold to parents.

What I will not put on a slide

No fake CPI. No invented ROAS. No “the campaign did 4.2x.” If you need paid social numbers, that is Ads Manager, a different invoice.

The client’s live parent-facing product page.

Skip the family vlog that puts a baby on camera for a brand deal. even if their views look pretty. Registry-regret already has the parent audience; you brief the parent, never the child, and you do not target under 13.

No download guarantee. No demo. Talent extra. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for baby gear brands