How to write a birding log app creator brief

A birding log app creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 28-55, already bounced off eBird they find heavy in the field and a paper checklist that blew away, watches eBird will not load on this trail and dawn-walk videos with gloves on.

Problem in their mouth: I saw it at dawn and the log wanted a form I could not submit on one bar.

Already tried: eBird they find heavy in the field, a paper checklist that blew away, and a photos album of birds they cannot name later.

Watch: eBird-will-not-load, dawn-walk, gloves-on, paper-checklist-blew-away.

Reject: the 300k bird-influencer whose grid is a 4k-dollar lens unboxing.

Adjacent: dawn trails, bad signal, not lens flex.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a field log that is not eBird on a bad signal, or a list they can add with gloves on. A live listing whose first screenshot is a fast add, not a social map.

CTA: Add a bird with gloves on, on one bar, drop the code.

Forbid: Do not ask for a lens unboxing. Ask them to add a bird with gloves on a trail. No medical claims. No fake “not sponsored” energy when you paid them.

Add a bird with gloves on a trail. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with birding tag. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone losing a dawn sighting because the app wanted a full form on one bar of signal.

Will-not-load rants already have the audience; a gloves-on add on a trail is the product.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for birding log apps