First birding log apps campaign checklist

A first birding log apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a fast add, not a social map actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 28-55, already bounced off eBird they find heavy in the field and a paper checklist that blew away, watches eBird will not load on this trail and dawn-walk videos with gloves on.
Write the problem in their mouth: I saw it at dawn and the log wanted a form I could not submit on one bar.
Write what they already quit: eBird they find heavy in the field, a paper checklist that blew away, and a photos album of birds they cannot name later.
Write what they watch: eBird-will-not-load, dawn-walk, gloves-on, paper-checklist-blew-away.
Write the reject: the 300k bird-influencer whose grid is a 4k-dollar lens unboxing.
Write adjacent so the phone does not smear: dawn trails, bad signal, not lens flex.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone losing a dawn sighting because the app wanted a full form on one bar of signal. Signal: the same dawn-failed-submit face two walks.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip birding tag as a roster method.
Email. The contact is usually in a small dawn-walk bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Bird influencers quote lens-haul rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
Add a bird with gloves on a trail.
Tell them what to film: add a bird with gloves on, on one bar, drop the code. Do not ask for a lens unboxing. Ask them to add a bird with gloves on a trail.
Give each creator their own code. Unique App Store codes, not a lens tour.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a 4k-dollar lens and you will leave the dawn-gloves people. No demo. No download guarantee. You approve every creator and every rate.

Will-not-load rants already have the audience; a gloves-on add on a trail is the product.

First birding log apps campaign checklist

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