How to launch a birding log app influencer campaign

I launch a birding log app influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 28-55, already bounced off eBird they find heavy in the field and a paper checklist that blew away, watches eBird will not load on this trail and dawn-walk videos with gloves on. I saw it at dawn and the log wanted a form I could not submit on one bar. They already tried eBird they find heavy in the field, a paper checklist that blew away, and a photos album of birds they cannot name later.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/birding-logs. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would download this. I saw it at dawn and the log wanted a form I could not submit on one bar. What they watch: eBird-will-not-load, dawn-walk, gloves-on, paper-checklist-blew-away. Adjacent: dawn trails, bad signal, not lens flex. Reject: the 300k bird-influencer whose grid is a 4k-dollar lens unboxing. Do not ask for a lens unboxing. Ask them to add a bird with gloves on a trail.

Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is a fast add, not a social map. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a field log that is not eBird on a bad signal, or a list they can add with gloves on. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone losing a dawn sighting because the app wanted a full form on one bar of signal. Signal: the same dawn-failed-submit face two walks.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a 4k-dollar lens and you will leave the dawn-gloves people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small dawn-walk bio. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a field log that is not eBird on a bad signal, or a list they can add with gloves on does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Bird influencers quote lens-haul rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a lens tour.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. Add a bird with gloves on a trail. Add a bird with gloves on, on one bar, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.