How to write a board game collection app creator brief

A board game collection app creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 24-42, already bounced off BoardGameGeek they find hostile on a phone and a spreadsheet of plays, watches BGG on a phone is a fight and Friday-night-picker videos at a shelf.

Problem in their mouth: We wanted to play in 10 minutes and BGG wanted a desktop, and then we argued rules for 40.

Already tried: BGG on a phone they hate, a spreadsheet of plays, and photos of boxes they cannot search.

Watch: BGG-on-phone, Friday-night-picker, we argued rules for 40 minutes, shelf-shame.

Reject: the 400k board-game-influencer whose grid is a weekly unboxing haul.

Adjacent: Friday shelves, hostile BGG, not unboxing hauls.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a shelf log that is not BGG on a phone, or a night-picker that is not a 40-minute rules argument. A live listing whose first screenshot is a shelf and a picker, not a marketplace.

CTA: Open the shelf, pick in 10 minutes, drop the code.

Forbid: Do not ask for a 10-game unboxing. Ask them to pick a game in 10 minutes. No medical claims. No fake “not sponsored” energy when you paid them.

Pick a game off a real shelf on a Friday. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with boardgames tag. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone picking a game for Friday and opening BGG to a page they cannot read.

BGG-on-phone rants already have the audience; a shelf picker they can use on Friday is the product.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for board game collection apps