First board game collection apps campaign checklist

A first board game collection apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a shelf and a picker, not a marketplace actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 24-42, already bounced off BoardGameGeek they find hostile on a phone and a spreadsheet of plays, watches BGG on a phone is a fight and Friday-night-picker videos at a shelf.
Write the problem in their mouth: We wanted to play in 10 minutes and BGG wanted a desktop, and then we argued rules for 40.
Write what they already quit: BGG on a phone they hate, a spreadsheet of plays, and photos of boxes they cannot search.
Write what they watch: BGG-on-phone, Friday-night-picker, we argued rules for 40 minutes, shelf-shame.
Write the reject: the 400k board-game-influencer whose grid is a weekly unboxing haul.
Write adjacent so the phone does not smear: Friday shelves, hostile BGG, not unboxing hauls.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone picking a game for Friday and opening BGG to a page they cannot read. Signal: the same Friday-shelf face two weeks.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip boardgames tag as a roster method.
Email. The contact is usually in a small Friday-night bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Board-game influencers quote unboxing-haul rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
Pick a game off a real shelf on a Friday.
Tell them what to film: open the shelf, pick in 10 minutes, drop the code. Do not ask for a 10-game unboxing. Ask them to pick a game in 10 minutes.
Give each creator their own code. Unique App Store codes, not an unboxing.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like an unboxing haul and you will leave the Friday-picker people. No demo. No download guarantee. You approve every creator and every rate.

BGG-on-phone rants already have the audience; a shelf picker they can use on Friday is the product.

First board game collection apps campaign checklist

Related