What board game collection apps creators charge

I do not have a rate card for board game collection apps and I will not invent one. What I have is a filter and a deal shape.

The filter: roughly 50k average views. Below that they quote $700 a post for 1k views. That’s a money sink. Board-game influencers quote unboxing-haul rates.

The deal shape: pay $X for N posts with a Minimum View Guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those so you hit your CPM. Creator compensation is extra on every JumpTrend plan. Scout is $1,500. Outreach is $2,500. Dealmaker is $5,000. Those numbers are for matching, contacting, and paper. Talent is a separate invoice you approve.

Why email is where the money-sink happens

I prefer email. The contact is usually in a small Friday-night bio. Don’t start the deal over email. Ask for the phone number. If they won’t, move on. Talking deal over email is how you get the first number. On a call I can explain a floor of views. Over email you just get “$700 a post.”

BGG-on-phone rants already have the audience; a shelf picker they can use on Friday is the product.

What not to pay for

A 10-game unboxing with no picker. Do not ask for a 10-game unboxing. Ask them to pick a game in 10 minutes. Skip the 400k board-game-influencer whose grid is a weekly unboxing haul.

The tag is unboxing-haul talent.

What I actually measure

Unique App Store codes, not an unboxing. App Store installs with a unique custom code. No download guarantee. No demo.

If they think the offer is too low, keep the same CPM and just up the numbers. Increasing your CPM should almost never be an option if it makes the product unprofitable. Move on. If you do this right, ie at scale, you will have many other creators to choose from.

Money page: jumptrend.co/for/board-game-collection-apps.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for board game collection apps