How to find BookTok reading trackers TikTok creators

I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for BookTok reading trackers creators. I try to put myself in the shoes of the person who would download this: US English, 18-30, already bounced off Goodreads they feel watched on and a Notes app of titles, watches ‘Goodreads made reading a job’ and TBR-shame videos in bed with a paperback. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.

I do not open #booktok and call the spreadsheet research.

They watch Goodreads-anxiety, TBR-shame, ‘I DNF and I will not log it there’, bed-paperback. They already tried Goodreads they feel watched on, a Notes TBR, and a spreadsheet of titles they stopped opening. Adjacent is DNF shame, bed paperbacks, not publisher-haul. Skip the 500k BookToker whose whole grid is publisher PR.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

What keeps showing up in this feed

The same bed-paperback face two nights. The example I want in my head: someone closing Goodreads because a 1-star felt like a performance.

Goodreads-anxiety already has the audience; a private TBR they will open in bed is the product.

Doing this by hand is kind of soul-crushing. Like a publisher haul and you will leave the DNF-in-peace people. That is why I automated the scrolling. Scout is $1,500/month for the list.

The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.

Reject list, written down

Write the reject before you scroll: the 500k BookToker whose whole grid is publisher PR. Also skip anyone whose last dozen posts are collab ads and who has never talked about Goodreads-anxiety, TBR-shame, ‘I DNF and I will not log it there’, bed-paperback.

If they only exist under #booktok, they wanted brands to find them. That is not who is being served to the person who would download this tonight.

50k floor

I want roughly 50k average views because the economics will not work otherwise. PR BookTokers quote publisher rates. $700 a post for 1k views is a money sink.

If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.

Where JumpTrend sits

Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.

Money page: jumptrend.co/for/booktok-trackers.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for BookTok reading trackers