How to write a calendar app creator brief

A calendar app creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 26-38, already bounced off Fantastical’s price and Google Calendar they keep despite hating it, watches ‘I paid for a calendar and still miss dentist appointments’ and time-blocking-collapse videos Sunday night.

Problem in their mouth: I designed a perfect week on Sunday and by Wednesday I was back in Google missing the dentist.

Already tried: Fantastical until the subscription stung, a time-blocking YouTuber’s template, and Google Calendar they complain about weekly.

Watch: time-blocking collapse, Fantastical-price rants, ‘I still use Google’, Sunday-night reschedule panic.

Reject: the CEO-of-one time-blocking creator whose calendar is a product screenshot for a course.

Adjacent: missed dentist, Sunday panic, not maker-vs-manager Twitter.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a day view that is not a colorful time-block religion, or a shared calendar that does not require a team plan. A live listing that talks to the calendar they already have, not a new religion.

CTA: Add the dentist, set an alert, close it. If they needed a course, stop.

Forbid: Do not ask them to time-block a fake CEO week. Ask them to add the dentist and a commute. No medical claims. No fake “not sponsored” energy when you paid them.

A working day view they can use Monday morning. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #calendarapp. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone showing a rainbow time-block week that was abandoned by Wednesday.

Sunday-night reschedule panic already has the audience; a day view they will actually open Monday is the product.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for calendar apps