First car phone mounts campaign checklist

A first car phone mounts campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live mount that names fit, in stock actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 24-40, already bounced off a vent clip that cooked a phone and a dash sticky that fell in summer, watches ‘this mount cooked my phone’ and GPS-falling-into-the-seat videos in a parking lot.
Write the problem in their mouth: The GPS was on the dash and then it was in the footwell at a light.
Write what they already quit: a vent clip that cooked a phone, a dash sticky that fell in summer, and a friend holding the GPS.
Write what they watch: cooked-phone, summer-sticky-fail, GPS-in-the-seat, vent-clip-rage.
Write the reject: the 600k car-accessory reviewer who tests 15 mounts for a roundup.
Write adjacent so the phone does not smear: parking-lot GPS, cooked phone, not car-mod flex.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone fishing a phone out of the passenger footwell at a light. Signal: the same footwell-fish face two drives.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #phonemount as a roster method.
Email. The contact is usually in a small commute-driver bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Car reviewers quote accessory-roundup rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
The mount in a real car on a real drive.
Tell them what to film: mount it, run maps, take a corner, drop the code. Do not ask for a 15-mount test. Ask them to drive with maps up.
Give each creator their own code. Unique codes, not a 15-mount roundup.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a car-mod channel and you will leave the parking-lot GPS people. No demo. No download guarantee. You approve every creator and every rate.

Footwell rants already have the audience; a live mount that names the car it fits is the demo.

First car phone mounts campaign checklist

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