How to write a ceramic tableware brand creator brief

A ceramic tableware brand creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: the client’s customer is US English, 27-40, already bounced off a Target set they are bored of and an Etsy mug that arrived chipped, watches ‘my Target plates make dinner sad’ and chip-on-arrival videos while they set a table.

Problem in their mouth: The mug was handmade and it still arrived with a chip, and the Target plates make Tuesday look like a cafeteria.

Already tried: a Target set, an Etsy mug that arrived chipped, and a wedding-registry leftover.

Watch: sad-Target-plates, chip-on-arrival, ‘I want one glaze not a set of 12’, table-setting Sunday.

Reject: the 400k home-decor creator whose dining room is a set.

Adjacent: Sunday table, chip rage, not mansion dining rooms.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a live dinner plate in the current glaze, or a mug that is actually in stock. The client’s live shop, current glaze in stock.

CTA: Eat off it on Tuesday, show the glaze, drop the code.

Forbid: Do not ask for a 20-piece tablescape. Ask them to eat Tuesday off the plate. No medical claims. No fake “not sponsored” energy when you paid them.

A real plate on a real Tuesday dinner, not a styled shoot only. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #tablesetting. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone unpacking a ‘handmade’ mug with a chip in the rim.

Chip-on-arrival and sad-plate rants already have the audience; a live glaze they will eat off is the demo.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for ceramic tableware brands