How to find ceramic tableware brands Instagram creators

I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.

The person: the client’s customer is US English, 27-40, already bounced off a Target set they are bored of and an Etsy mug that arrived chipped, watches ‘my Target plates make dinner sad’ and chip-on-arrival videos while they set a table. They watch sad-Target-plates, chip-on-arrival, ‘I want one glaze not a set of 12’, table-setting Sunday. They already tried a Target set, an Etsy mug that arrived chipped, and a wedding-registry leftover. Skip the 400k home-decor creator whose dining room is a set.

Instagram tableware is styled grids; TikTok while setting a table is the sad-plate rant. Email the rant.

What I actually do on Instagram

Fresh account. Real phones. I try to put myself in the shoes of your client’s customer. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Example I want to see: someone unpacking a ‘handmade’ mug with a chip in the rim. Signal: the same Sunday-table face two weeks.

I prefer email. The contact is usually in a small apartment-dinner bio. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.

Reels vs FYP

TikTok’s For You is a night session for sad-Target-plates, chip-on-arrival, ‘I want one glaze not a set of 12’, table-setting Sunday. Instagram still has a grid, a bio, and a Shop sticker. Instagram tableware is styled grids; TikTok while setting a table is the sad-plate rant. Email the rant.

Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.

Like a mansion dining room and you will leave the Tuesday-cafeteria people. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.

The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/ceramic-tableware.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for ceramic tableware brands