Niche
How to find ceramic tableware brands TikTok creators
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for ceramic tableware brands creators. I try to put myself in the shoes of your client’s customer: the client’s customer is US English, 27-40, already bounced off a Target set they are bored of and an Etsy mug that arrived chipped, watches ‘my Target plates make dinner sad’ and chip-on-arrival videos while they set a table. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.
I do not open #tablesetting and call the spreadsheet research.
They watch sad-Target-plates, chip-on-arrival, ‘I want one glaze not a set of 12’, table-setting Sunday. They already tried a Target set, an Etsy mug that arrived chipped, and a wedding-registry leftover. Adjacent is Sunday table, chip rage, not mansion dining rooms. Skip the 400k home-decor creator whose dining room is a set.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
What keeps showing up in this feed
The same Sunday-table face two weeks. The example I want in my head: someone unpacking a ‘handmade’ mug with a chip in the rim.
Chip-on-arrival and sad-plate rants already have the audience; a live glaze they will eat off is the demo.
Doing this by hand is kind of soul-crushing. Like a mansion dining room and you will leave the Tuesday-cafeteria people. That is why I automated the scrolling. Scout is $1,500/month for the list.
The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.
Reject list, written down
Write the reject before you scroll: the 400k home-decor creator whose dining room is a set. Also skip anyone whose last dozen posts are collab ads and who has never talked about sad-Target-plates, chip-on-arrival, ‘I want one glaze not a set of 12’, table-setting Sunday.
If they only exist under #tablesetting, they wanted brands to find them. That is not who is being served to your client’s customer tonight.
50k floor
I want roughly 50k average views because the economics will not work otherwise. Home-decor creators quote registry-campaign rates. $700 a post for 1k views is a money sink.
If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.
Where JumpTrend sits
Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.
Money page: jumptrend.co/for/ceramic-tableware.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for ceramic tableware brands