Niche
What ceramic tableware brands creators charge
I do not have a rate card for ceramic tableware brands and I will not invent one. What I have is a filter and a deal shape.
The filter: roughly 50k average views. Below that they quote $700 a post for 1k views. That’s a money sink. Home-decor creators quote registry-campaign rates.
The deal shape: pay $X for N posts with a Minimum View Guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those so you hit your CPM. Creator compensation is extra on every JumpTrend plan. Scout is $1,500. Outreach is $2,500. Dealmaker is $5,000. Those numbers are for matching, contacting, and paper. Talent is a separate invoice you approve.
Why email is where the money-sink happens
I prefer email. The contact is usually in a small apartment-dinner bio. Don’t start the deal over email. Ask for the phone number. If they won’t, move on. Talking deal over email is how you get the first number. On a call I can explain a floor of views. Over email you just get “$700 a post.”
Chip-on-arrival and sad-plate rants already have the audience; a live glaze they will eat off is the demo.
What not to pay for
A styled tablescape that never holds food. Do not ask for a 20-piece tablescape. Ask them to eat Tuesday off the plate. Skip the 400k home-decor creator whose dining room is a set.
The tag is home-decor sets and wedding-registry talent.
What I actually measure
Unique codes, not a styled tablescape with 12 other brands. Codes on a live glaze SKU. No download guarantee. No demo.
If they think the offer is too low, keep the same CPM and just up the numbers. Increasing your CPM should almost never be an option if it makes the product unprofitable. Move on. If you do this right, ie at scale, you will have many other creators to choose from.
Money page: jumptrend.co/for/ceramic-tableware.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for ceramic tableware brands