Niche

How to find changelog tools TikTok creators

Creator-powered user acquisition

I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for changelog tools creators. I try to put myself in the shoes of the person who would pay for this tool: US English indie SaaS, 25-38, already bounced off a GitHub releases page nobody reads and a Twitter ship thread that died in 20 minutes, watches ‘nobody reads the changelog’ and ‘I shipped and Slack was silent’ videos after a release night. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.

I do not open #buildinpublic and call the spreadsheet research.

They watch unread-changelog, silent-Slack-after-ship, ‘GitHub releases are for other engineers’, ship-thread death. They already tried GitHub releases nobody reads, a Twitter ship thread, and a Notion page they linked once in an email. Adjacent is silent Slack, ship nights, not Series-B launch theater. Skip the launch-playbook guru selling Product Hunt templates.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

What keeps showing up in this feed

The same silent-Slack face two release nights. The example I want in my head: someone posting a ship thread that gets three likes, all from other founders.

Silent-ship rants already have the audience; a changelog email people open is the product.

Doing this by hand is kind of soul-crushing. Like a Product Hunt rocket video and you will leave the silent-Slack indie. That is why I automated the scrolling. Scout is $1,500/month for the list.

The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.

Reject list, written down

Write the reject before you scroll: the launch-playbook guru selling Product Hunt templates. Also skip anyone whose last dozen posts are collab ads and who has never talked about unread-changelog, silent-Slack-after-ship, ‘GitHub releases are for other engineers’, ship-thread death.

If they only exist under #buildinpublic, they wanted brands to find them. That is not who is being served to the person who would pay for this tool tonight.

50k floor

I want roughly 50k average views because the economics will not work otherwise. Launch coaches quote playbook prices. $700 a post for 1k views is a money sink.

If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.

Where JumpTrend sits

Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.

Money page: jumptrend.co/for/changelog-tools.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for changelog tools