How to launch a changelog tool influencer campaign

I launch a changelog tool influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English indie SaaS, 25-38, already bounced off a GitHub releases page nobody reads and a Twitter ship thread that died in 20 minutes, watches ‘nobody reads the changelog’ and ‘I shipped and Slack was silent’ videos after a release night. I shipped the thing they asked for and the only likes were other founders. They already tried GitHub releases nobody reads, a Twitter ship thread, and a Notion page they linked once in an email.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/changelog-tools. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would pay for this tool. I shipped the thing they asked for and the only likes were other founders. What they watch: unread-changelog, silent-Slack-after-ship, ‘GitHub releases are for other engineers’, ship-thread death. Adjacent: silent Slack, ship nights, not Series-B launch theater. Reject: the launch-playbook guru selling Product Hunt templates. Do not ask them to fake a launch. Ask them to send one changelog to real users.

Steal the shape at jumptrend.co/brief. A working changelog they can email to 10 users tonight. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a changelog customers actually open, or a ship note that is not a Twitter thread. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone posting a ship thread that gets three likes, all from other founders. Signal: the same silent-Slack face two release nights.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a Product Hunt rocket video and you will leave the silent-Slack indie. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a tiny SaaS footer. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a changelog customers actually open, or a ship note that is not a Twitter thread does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Launch coaches quote playbook prices. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure signups to a live changelog product, unique link separately. Views are not UA. Unique signup links, not a PH rank screenshot.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. Write an entry, send it, no PH playbook. Write the entry, send it, show one user reply. Stop.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.