Chess tactics apps vs a hashtag list

A hashtag list for chess tactics apps is a vocabulary tool. It is not a roster. I still scroll as the person who would download this on a fresh account.

People tag chess tag when they want brands to find them. That is a real behavior. It is also why the list looks public. Another shop emailed a version of it last Tuesday.

The person: US English, 18-40, already bounced off Chess.com they feel nickel-and-dimed by and a Lichess they open then close, watches Chess.com wants another 10 dollars and commute-puzzle videos on a train. They watch Chess.com-paywall, commute-puzzles, rating-sermon, I just wanted 3 minutes. Example: someone opening Chess.com for a puzzle and hitting a paywall on a train. The same train-paywall face two commutes.

How I actually use a tag, then ignore it

Hashtag search is cheap and fast. You will learn the words. You will also meet the 800k chess-influencer whose grid is a coach selling a 300-dollar course, because that is who buys the tag.

Then I switch to the feed. Fresh account. Real phones. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average views. Below that, $700 a post for 1k views is a money sink.

Like a titled-player flex and you will leave the train-3-minute people. Scout is $1,500/month because some founders will still want the list without becoming a hashtag intern.

When a hashtag is enough

If you are learning that train 3-minutes, paywall, not titled-player flex is next to Chess.com-paywall, commute-puzzles, rating-sermon, I just wanted 3 minutes, a tag is enough. If you are about to spend talent money, it is not.

The tag is coaches selling courses.

I wrote the method at How we find creators by scrolling a real TikTok avatar. Money page: jumptrend.co/for/chess-tactics-apps.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for chess tactics apps