First chess tactics apps campaign checklist

A first chess tactics apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a puzzle, not a rating banner actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 18-40, already bounced off Chess.com they feel nickel-and-dimed by and a Lichess they open then close, watches Chess.com wants another 10 dollars and commute-puzzle videos on a train.
Write the problem in their mouth: I had 3 minutes and the site wanted another 10 dollars before a puzzle.
Write what they already quit: Chess.com they feel nickel-and-dimed by, Lichess they open then close, and a book of puzzles they cannot carry.
Write what they watch: Chess.com-paywall, commute-puzzles, rating-sermon, I just wanted 3 minutes.
Write the reject: the 800k chess-influencer whose grid is a coach selling a 300-dollar course.
Write adjacent so the phone does not smear: train 3-minutes, paywall, not titled-player flex.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone opening Chess.com for a puzzle and hitting a paywall on a train. Signal: the same train-paywall face two commutes.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip chess tag as a roster method.
Email. The contact is usually in a small commute-chess bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Chess coaches quote course prices.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
3 minutes of puzzles on a train.
Tell them what to film: do 3 minutes of puzzles on a train, drop the code. No outcomes. Do not ask them to claim a rating. Ask them to finish 3 minutes of puzzles.
Give each creator their own code. Unique App Store codes, not a fake rating jump.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a titled-player flex and you will leave the train-3-minute people. No demo. No download guarantee. You approve every creator and every rate.

Paywall rants already have the audience; a 3-minute drill they can finish on a train is the product. No rating claims.

First chess tactics apps campaign checklist

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