How to find chess tactics apps TikTok creators

I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for chess tactics apps creators. I try to put myself in the shoes of the person who would download this: US English, 18-40, already bounced off Chess.com they feel nickel-and-dimed by and a Lichess they open then close, watches Chess.com wants another 10 dollars and commute-puzzle videos on a train. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.

I do not open chess tag and call the spreadsheet research.

They watch Chess.com-paywall, commute-puzzles, rating-sermon, I just wanted 3 minutes. They already tried Chess.com they feel nickel-and-dimed by, Lichess they open then close, and a book of puzzles they cannot carry. Adjacent is train 3-minutes, paywall, not titled-player flex. Skip the 800k chess-influencer whose grid is a coach selling a 300-dollar course.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

What keeps showing up in this feed

The same train-paywall face two commutes. The example I want in my head: someone opening Chess.com for a puzzle and hitting a paywall on a train.

Paywall rants already have the audience; a 3-minute drill they can finish on a train is the product. No rating claims.

Doing this by hand is kind of soul-crushing. Like a titled-player flex and you will leave the train-3-minute people. That is why I automated the scrolling. Scout is $1,500/month for the list.

The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.

Reject list, written down

Write the reject before you scroll: the 800k chess-influencer whose grid is a coach selling a 300-dollar course. Also skip anyone whose last dozen posts are collab ads and who has never talked about Chess.com-paywall, commute-puzzles, rating-sermon, I just wanted 3 minutes.

If they only exist under chess tag, they wanted brands to find them. That is not who is being served to the person who would download this tonight.

50k floor

I want roughly 50k average views because the economics will not work otherwise. Chess coaches quote course prices. $700 a post for 1k views is a money sink.

If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.

Where JumpTrend sits

Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.

Money page: jumptrend.co/for/chess-tactics-apps.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for chess tactics apps