First claw clips campaign checklist

A first claw clips campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live clip size in stock actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 18-30, already bounced off a claw that snaps and a cheap pack that slips by lunch, watches ‘this clip snapped in my bag’ and gym-to-shift hair videos in a car visor.
Write the problem in their mouth: It was cute in the pack and it was two pieces in my bag.
Write what they already quit: a clip that snapped in a bag, a cheap pack that slips, and a scrunchie they went back to.
Write what they watch: snapped-clip, slips-by-lunch, gym-to-shift, ‘the cute one does not hold thick hair’.
Write the reject: the 1M hair-tool GRWM who will bury a $12 clip.
Write adjacent so the phone does not smear: gym-to-shift, thick-hair fail, not salon tutorials.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone holding two halves of a clip over a car visor. Signal: the same visor-snap face two commutes.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #clawclip as a roster method.
Email. The contact is usually in a small thick-hair bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Hair GRWM accounts quote tool-haul rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
The clip in thick hair on a real commute.
Tell them what to film: put it in thick hair, go to a shift, show it still there, drop the code. Do not ask for a 10-clip haul. Ask them to wear it gym-to-shift.
Give each creator their own code. Unique codes, not a 10-clip haul.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a salon tutorial and you will leave the visor people. No demo. No download guarantee. You approve every creator and every rate.

Snapped-clip rants already have the audience; a live size that holds thick hair to a shift is the demo.

First claw clips campaign checklist

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