Niche
How to find claw clips TikTok creators
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for claw clips creators. I try to put myself in the shoes of the person who would buy this SKU: US English, 18-30, already bounced off a claw that snaps and a cheap pack that slips by lunch, watches ‘this clip snapped in my bag’ and gym-to-shift hair videos in a car visor. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.
I do not open #clawclip and call the spreadsheet research.
They watch snapped-clip, slips-by-lunch, gym-to-shift, ‘the cute one does not hold thick hair’. They already tried a clip that snapped in a bag, a cheap pack that slips, and a scrunchie they went back to. Adjacent is gym-to-shift, thick-hair fail, not salon tutorials. Skip the 1M hair-tool GRWM who will bury a $12 clip.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
What keeps showing up in this feed
The same visor-snap face two commutes. The example I want in my head: someone holding two halves of a clip over a car visor.
Snapped-clip rants already have the audience; a live size that holds thick hair to a shift is the demo.
Doing this by hand is kind of soul-crushing. Like a salon tutorial and you will leave the visor people. That is why I automated the scrolling. Scout is $1,500/month for the list.
The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.
Reject list, written down
Write the reject before you scroll: the 1M hair-tool GRWM who will bury a $12 clip. Also skip anyone whose last dozen posts are collab ads and who has never talked about snapped-clip, slips-by-lunch, gym-to-shift, ‘the cute one does not hold thick hair’.
If they only exist under #clawclip, they wanted brands to find them. That is not who is being served to the person who would buy this SKU tonight.
50k floor
I want roughly 50k average views because the economics will not work otherwise. Hair GRWM accounts quote tool-haul rates. $700 a post for 1k views is a money sink.
If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.
Where JumpTrend sits
Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.
Money page: jumptrend.co/for/claw-clips.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for claw clips