How to launch a claw clip influencer campaign

I launch a claw clip influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 18-30, already bounced off a claw that snaps and a cheap pack that slips by lunch, watches ‘this clip snapped in my bag’ and gym-to-shift hair videos in a car visor. It was cute in the pack and it was two pieces in my bag. They already tried a clip that snapped in a bag, a cheap pack that slips, and a scrunchie they went back to.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/claw-clips. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would buy this SKU. It was cute in the pack and it was two pieces in my bag. What they watch: snapped-clip, slips-by-lunch, gym-to-shift, ‘the cute one does not hold thick hair’. Adjacent: gym-to-shift, thick-hair fail, not salon tutorials. Reject: the 1M hair-tool GRWM who will bury a $12 clip. Do not ask for a 10-clip haul. Ask them to wear it gym-to-shift.

Steal the shape at jumptrend.co/brief. A live clip size in stock. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a live clip in two sizes, or a pack that is in stock on Shop. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone holding two halves of a clip over a car visor. Signal: the same visor-snap face two commutes.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a salon tutorial and you will leave the visor people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small thick-hair bio. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a live clip in two sizes, or a pack that is in stock on Shop does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Hair GRWM accounts quote tool-haul rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure Shop or site codes on a live size separately. Views are not UA. Unique codes, not a 10-clip haul.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. The clip in thick hair on a real commute. Put it in thick hair, go to a shift, show it still there, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.