How to write a climbing log app creator brief

A climbing log app creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 23-35, already bounced off a Google Sheet of sends and a paper guidebook with eraser holes, watches ‘I projected this for six months’ and gym-beta videos between sets.

Problem in their mouth: I sent it and by the time I got to the car I could not remember the crux foot.

Already tried: a Google Sheet of sends, Mountain Project notes they never reopen, and a paper guidebook with eraser holes.

Watch: project send videos, gym beta, ‘my finger pulley popped’, outdoor vs gym arguments.

Reject: the 90k outdoor-lifestyle creator who only posts sunrise ridgelines and never a gym.

Adjacent: finger-injury caution, gym etiquette, not generic fitness transformation.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a send log that does not look like Strava, or a gym-session note that tracks tries, not steps. A live listing whose first screenshot is a route, a grade, and tries, not a social feed.

CTA: Open the log, add the route, mark the tries. If they cannot do that between sets, the app is not ready.

Forbid: Do not ask for a V10 montage if the app is a log. Ask them to log a session on camera. No medical claims. No fake “not sponsored” energy when you paid them.

TestFlight they can open at the gym that night. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #climbing. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone filming a failed redpoint then flipping to a notes app that lost the beta.

Send videos already have the audience; the log is the thing they reach for in the parking lot when the pump dies.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for climbing log apps