Niche
How to find climbing log apps Instagram creators
I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.
The person: US English, 23-35, already bounced off a Google Sheet of sends and a paper guidebook with eraser holes, watches ‘I projected this for six months’ and gym-beta videos between sets. They watch project send videos, gym beta, ‘my finger pulley popped’, outdoor vs gym arguments. They already tried a Google Sheet of sends, Mountain Project notes they never reopen, and a paper guidebook with eraser holes. Skip the 90k outdoor-lifestyle creator who only posts sunrise ridgelines and never a gym.
Instagram climbing is still a grid of sends; TikTok is beta and pulley tears. Email the person whose bio is a gym and a grade, not a brand trip.
What I actually do on Instagram
Fresh account. Real phones. I try to put myself in the shoes of the person who would download this. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
Example I want to see: someone filming a failed redpoint then flipping to a notes app that lost the beta. Signal: the same projecting face in the same gym lighting three sessions in a row.
I prefer email. The contact is usually in the bio next to a training plan Gumroad, or a gym’s staff page. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.
Reels vs FYP
TikTok’s For You is a night session for project send videos, gym beta, ‘my finger pulley popped’, outdoor vs gym arguments. Instagram still has a grid, a bio, and a Shop sticker. Instagram climbing is still a grid of sends; TikTok is beta and pulley tears. Email the person whose bio is a gym and a grade, not a brand trip.
Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Like three ridgeline videos and you will never see a gym again on that phone. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.
The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/climbing-logs.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for climbing log apps