Niche
Climbing log apps vs a creator marketplace
A creator marketplace is a real product. It is a catalog of people who signed up to get deals. I still want the people the algorithm is already pushing to the person who would download this this week.
In climbing log apps: the climbing tag on a marketplace is outdoor apparel and chalk bags, not a utility.
The person: US English, 23-35, already bounced off a Google Sheet of sends and a paper guidebook with eraser holes, watches ‘I projected this for six months’ and gym-beta videos between sets. Example: someone filming a failed redpoint then flipping to a notes app that lost the beta. Skip the 90k outdoor-lifestyle creator who only posts sunrise ridgelines and never a gym.
How I actually work without the catalog
Marketplaces are good when you need a body in a niche and you can live with applicants. They are fast. They are public. Your client or your competitor can buy a version of the same list.
I scroll Instagram, TikTok, and YouTube as that person on real phones. Scout is $1,500/month for that list. Outreach is $2,500 if contacting should not be your job. Dealmaker is $5,000 if the yes should not live in DMs. Creator fees extra. No demo. No download guarantee.
Send videos already have the audience; the log is the thing they reach for in the parking lot when the pump dies.
When to use which
Use a marketplace if you need a 200-person CRM for a store catalog. Use a feed session if you shipped a send log that does not look like Strava, or a gym-session note that tracks tries, not steps and you need names this week from the people already in the room.
Brand-trip climbers quote outdoor-apparel rates for a utility post. I want roughly 50k average views. Below that, $700 a post for 1k views is a money sink. A Minimum View Guarantee on a call is how I keep the deal honest. Example: $2000 / 4 posts / 1M views. Over email you just get the first number.
If you do this right, ie at scale, you will have many other creators to choose from.
Money page: jumptrend.co/for/climbing-logs. Campaigns: jumptrend.co/campaigns.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for climbing log apps