Niche
Climbing log apps vs a hashtag list
A hashtag list for climbing log apps is a vocabulary tool. It is not a roster. I still scroll as the person who would download this on a fresh account.
People tag #climbing when they want brands to find them. That is a real behavior. It is also why the list looks public. Another shop emailed a version of it last Tuesday.
The person: US English, 23-35, already bounced off a Google Sheet of sends and a paper guidebook with eraser holes, watches ‘I projected this for six months’ and gym-beta videos between sets. They watch project send videos, gym beta, ‘my finger pulley popped’, outdoor vs gym arguments. Example: someone filming a failed redpoint then flipping to a notes app that lost the beta. The same projecting face in the same gym lighting three sessions in a row.
How I actually use a tag, then ignore it
Hashtag search is cheap and fast. You will learn the words. You will also meet the 90k outdoor-lifestyle creator who only posts sunrise ridgelines and never a gym, because that is who buys the tag.
Then I switch to the feed. Fresh account. Real phones. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average views. Below that, $700 a post for 1k views is a money sink.
Like three ridgeline videos and you will never see a gym again on that phone. Scout is $1,500/month because some founders will still want the list without becoming a hashtag intern.
When a hashtag is enough
If you are learning that finger-injury caution, gym etiquette, not generic fitness transformation is next to project send videos, gym beta, ‘my finger pulley popped’, outdoor vs gym arguments, a tag is enough. If you are about to spend talent money, it is not.
The climbing tag on a marketplace is outdoor apparel and chalk bags, not a utility.
I wrote the method at How we find creators by scrolling a real TikTok avatar. Money page: jumptrend.co/for/climbing-logs.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for climbing log apps