First climbing log apps campaign checklist

A first climbing log apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a route, a grade, and tries, not a social feed actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 23-35, already bounced off a Google Sheet of sends and a paper guidebook with eraser holes, watches ‘I projected this for six months’ and gym-beta videos between sets.
Write the problem in their mouth: I sent it and by the time I got to the car I could not remember the crux foot.
Write what they already quit: a Google Sheet of sends, Mountain Project notes they never reopen, and a paper guidebook with eraser holes.
Write what they watch: project send videos, gym beta, ‘my finger pulley popped’, outdoor vs gym arguments.
Write the reject: the 90k outdoor-lifestyle creator who only posts sunrise ridgelines and never a gym.
Write adjacent so the phone does not smear: finger-injury caution, gym etiquette, not generic fitness transformation.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone filming a failed redpoint then flipping to a notes app that lost the beta. Signal: the same projecting face in the same gym lighting three sessions in a row.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #climbing as a roster method.
Email. The contact is usually in the bio next to a training plan Gumroad, or a gym’s staff page. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Brand-trip climbers quote outdoor-apparel rates for a utility post.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
TestFlight they can open at the gym that night.
Tell them what to film: open the log, add the route, mark the tries. If they cannot do that between sets, the app is not ready. Do not ask for a V10 montage if the app is a log. Ask them to log a session on camera.
Give each creator their own code. Unique App Store codes, not a send clip with your logo in the corner and no tap.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like three ridgeline videos and you will never see a gym again on that phone. No demo. No download guarantee. You approve every creator and every rate.

Send videos already have the audience; the log is the thing they reach for in the parking lot when the pump dies.

First climbing log apps campaign checklist

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