How to launch a climbing log app influencer campaign

I launch a climbing log app influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 23-35, already bounced off a Google Sheet of sends and a paper guidebook with eraser holes, watches ‘I projected this for six months’ and gym-beta videos between sets. I sent it and by the time I got to the car I could not remember the crux foot. They already tried a Google Sheet of sends, Mountain Project notes they never reopen, and a paper guidebook with eraser holes.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/climbing-logs. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would download this. I sent it and by the time I got to the car I could not remember the crux foot. What they watch: project send videos, gym beta, ‘my finger pulley popped’, outdoor vs gym arguments. Adjacent: finger-injury caution, gym etiquette, not generic fitness transformation. Reject: the 90k outdoor-lifestyle creator who only posts sunrise ridgelines and never a gym. Do not ask for a V10 montage if the app is a log. Ask them to log a session on camera.

Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is a route, a grade, and tries, not a social feed. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a send log that does not look like Strava, or a gym-session note that tracks tries, not steps. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone filming a failed redpoint then flipping to a notes app that lost the beta. Signal: the same projecting face in the same gym lighting three sessions in a row.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like three ridgeline videos and you will never see a gym again on that phone. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in the bio next to a training plan Gumroad, or a gym’s staff page. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a send log that does not look like Strava, or a gym-session note that tracks tries, not steps does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Brand-trip climbers quote outdoor-apparel rates for a utility post. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a send clip with your logo in the corner and no tap.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. TestFlight they can open at the gym that night. Open the log, add the route, mark the tries. If they cannot do that between sets, the app is not ready.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.