Niche

How to find cozy farm games Instagram creators

Creator-powered user acquisition

I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.

The person: US English, 22-38, already bounced off a Stardew-like that was energy-gated and a farm that was ads every harvest, watches ‘this cozy game is not cozy’ and after-work-farm videos on a couch. They watch not-cozy, energy-gate-on-harvest, after-work-farm, ‘I wanted Stardew and I got ads’. They already tried an energy-gated farm, a harvest that was ads, and Stardew on a machine they cannot play at 9pm on the couch. Skip the 500k cozy-game recapper whose videos are Steam decks only.

Instagram cozy is stills; TikTok at 9pm is the harvest-ad. Email the harvest-ad.

What I actually do on Instagram

Fresh account. Real phones. I try to put myself in the shoes of the person who would actually play the first session. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Example I want to see: someone harvesting and getting a 30-second ad in a ‘cozy’ farm. Signal: the same harvest-ad face two 9pm sessions.

I prefer email. The contact is usually in a small cozy-mobile bio. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.

Reels vs FYP

TikTok’s For You is a night session for not-cozy, energy-gate-on-harvest, after-work-farm, ‘I wanted Stardew and I got ads’. Instagram still has a grid, a bio, and a Shop sticker. Instagram cozy is stills; TikTok at 9pm is the harvest-ad. Email the harvest-ad.

Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.

Like a Steam-deck flex and you will leave the phone-couch people. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.

The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/cozy-farm-games.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for cozy farm games