Niche
Cozy farm games vs a creator marketplace
A creator marketplace is a real product. It is a catalog of people who signed up to get deals. I still want the people the algorithm is already pushing to the person who would actually play the first session this week.
In cozy farm games: the tag is Steam-deck recappers.
The person: US English, 22-38, already bounced off a Stardew-like that was energy-gated and a farm that was ads every harvest, watches ‘this cozy game is not cozy’ and after-work-farm videos on a couch. Example: someone harvesting and getting a 30-second ad in a ‘cozy’ farm. Skip the 500k cozy-game recapper whose videos are Steam decks only.
How I actually work without the catalog
Marketplaces are good when you need a body in a niche and you can live with applicants. They are fast. They are public. Your client or your competitor can buy a version of the same list.
I scroll Instagram, TikTok, and YouTube as that person on real phones. Scout is $1,500/month for that list. Outreach is $2,500 if contacting should not be your job. Dealmaker is $5,000 if the yes should not live in DMs. Creator fees extra. No demo. No download guarantee.
Fake-cozy rants already have the audience; a first day they can farm after work is the demo.
When to use which
Use a marketplace if you need a 200-person CRM for a store catalog. Use a feed session if you shipped a live farm with a first day that is not an energy gate, or a cozy loop that is not a 400MB surprise and you need names this week from the people already in the room.
Steam recappers quote PC-launch rates. I want roughly 50k average views. Below that, $700 a post for 1k views is a money sink. A Minimum View Guarantee on a call is how I keep the deal honest. Example: $2000 / 4 posts / 1M views. Over email you just get the first number.
If you do this right, ie at scale, you will have many other creators to choose from.
Money page: jumptrend.co/for/cozy-farm-games. Campaigns: jumptrend.co/campaigns.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for cozy farm games