First cozy farm games campaign checklist

A first cozy farm games campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a farm day, not a trailer actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 22-38, already bounced off a Stardew-like that was energy-gated and a farm that was ads every harvest, watches ‘this cozy game is not cozy’ and after-work-farm videos on a couch.
Write the problem in their mouth: I sat down at 9pm for cozy and the harvest was an ad.
Write what they already quit: an energy-gated farm, a harvest that was ads, and Stardew on a machine they cannot play at 9pm on the couch.
Write what they watch: not-cozy, energy-gate-on-harvest, after-work-farm, ‘I wanted Stardew and I got ads’.
Write the reject: the 500k cozy-game recapper whose videos are Steam decks only.
Write adjacent so the phone does not smear: 9pm couch, fake-cozy ads, not Steam-deck flex.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone harvesting and getting a 30-second ad in a ‘cozy’ farm. Signal: the same harvest-ad face two 9pm sessions.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #cozygame as a roster method.
Email. The contact is usually in a small cozy-mobile bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Steam recappers quote PC-launch rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A first day they can play at 9pm.
Tell them what to film: install, farm a first day at 9pm, show harvest is not an ad, drop the code. Do not ask them to quote a CPI. Ask them to farm a first day without an ad on harvest.
Give each creator their own code. Unique App Store codes, not a Steam wish-list.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a Steam-deck flex and you will leave the phone-couch people. No demo. No download guarantee. You approve every creator and every rate.

Fake-cozy rants already have the audience; a first day they can farm after work is the demo.

First cozy farm games campaign checklist

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