Niche
How to find cozy farm games TikTok creators
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for cozy farm games creators. I try to put myself in the shoes of the person who would actually play the first session: US English, 22-38, already bounced off a Stardew-like that was energy-gated and a farm that was ads every harvest, watches ‘this cozy game is not cozy’ and after-work-farm videos on a couch. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.
I do not open #cozygame and call the spreadsheet research.
They watch not-cozy, energy-gate-on-harvest, after-work-farm, ‘I wanted Stardew and I got ads’. They already tried an energy-gated farm, a harvest that was ads, and Stardew on a machine they cannot play at 9pm on the couch. Adjacent is 9pm couch, fake-cozy ads, not Steam-deck flex. Skip the 500k cozy-game recapper whose videos are Steam decks only.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
What keeps showing up in this feed
The same harvest-ad face two 9pm sessions. The example I want in my head: someone harvesting and getting a 30-second ad in a ‘cozy’ farm.
Fake-cozy rants already have the audience; a first day they can farm after work is the demo.
Doing this by hand is kind of soul-crushing. Like a Steam-deck flex and you will leave the phone-couch people. That is why I automated the scrolling. Scout is $1,500/month for the list.
The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.
Reject list, written down
Write the reject before you scroll: the 500k cozy-game recapper whose videos are Steam decks only. Also skip anyone whose last dozen posts are collab ads and who has never talked about not-cozy, energy-gate-on-harvest, after-work-farm, ‘I wanted Stardew and I got ads’.
If they only exist under #cozygame, they wanted brands to find them. That is not who is being served to the person who would actually play the first session tonight.
50k floor
I want roughly 50k average views because the economics will not work otherwise. Steam recappers quote PC-launch rates. $700 a post for 1k views is a money sink.
If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.
Where JumpTrend sits
Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.
Money page: jumptrend.co/for/cozy-farm-games.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for cozy farm games