How to launch a cozy farm game influencer campaign

I launch a cozy farm game influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 22-38, already bounced off a Stardew-like that was energy-gated and a farm that was ads every harvest, watches ‘this cozy game is not cozy’ and after-work-farm videos on a couch. I sat down at 9pm for cozy and the harvest was an ad. They already tried an energy-gated farm, a harvest that was ads, and Stardew on a machine they cannot play at 9pm on the couch.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/cozy-farm-games. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would actually play the first session. I sat down at 9pm for cozy and the harvest was an ad. What they watch: not-cozy, energy-gate-on-harvest, after-work-farm, ‘I wanted Stardew and I got ads’. Adjacent: 9pm couch, fake-cozy ads, not Steam-deck flex. Reject: the 500k cozy-game recapper whose videos are Steam decks only. Do not ask them to quote a CPI. Ask them to farm a first day without an ad on harvest.

Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is a farm day, not a trailer. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a live farm with a first day that is not an energy gate, or a cozy loop that is not a 400MB surprise. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone harvesting and getting a 30-second ad in a ‘cozy’ farm. Signal: the same harvest-ad face two 9pm sessions.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a Steam-deck flex and you will leave the phone-couch people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small cozy-mobile bio. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a live farm with a first day that is not an energy gate, or a cozy loop that is not a 400MB surprise does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Steam recappers quote PC-launch rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a Steam wish-list.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. A first day they can play at 9pm. Install, farm a first day at 9pm, show harvest is not an ad, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.