How to write a cycling computer app creator brief

A cycling computer app creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 28-44, already bounced off a Wahoo they stopped pairing and Strava segments that made group rides mean, watches ‘I will not buy another head unit’ and punctured-tire-in-the-rain videos in the garage.

Problem in their mouth: I can see watts I do not need and I cannot see the next turn in the sun.

Already tried: a Wahoo that sits in a drawer, Strava on the phone they could not see in sun, and a paper cue sheet they dropped.

Watch: head-unit hate, garage mechanicals, ‘Strava segments ruined the group ride’, rain-commute rants.

Reject: the WorldTour-kit replica rider whose whole grid is watts and who will not talk to a commuter.

Adjacent: commute rain, garage mechanicals, not Zwift race culture.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a phone mount computer that is not another $400 head unit, or a route that does not require a Garmin login. A live listing that works as a computer on a cheap mount, not a hardware preorder.

CTA: Mount the phone, load the route, show a turn in the sun. If they need a $400 unit, you are not ready.

Forbid: Do not ask for a climb PR. Ask them to follow a turn-by-turn in sun glare. No medical claims. No fake “not sponsored” energy when you paid them.

A working route they can load before Saturday’s ride. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #cycling. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone mounting a phone, squinting at Strava, and missing a turn.

Garage mechanicals and commute rants already have the audience; a readable phone computer is the thing they want on the next wet morning.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for cycling computer apps