How to write a dating app creator brief

A dating app creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 24-36, already bounced off Hinge prompts they recycled and a Bumble match they never messaged, watches ‘dating apps fried my brain’ and leftover-Hinge-prompt videos on Sunday night.

Problem in their mouth: I am paying to see the same six faces I already left on read.

Already tried: Hinge X, Bumble they opened only on weekends, and a friend’s setup they ghosted.

Watch: dating-app burnout, ‘I paid for Hinge and got the same six people’, leftover prompts, small-city drought.

Reject: the 1M dating-coach who sells a $2k profile makeover and has never shipped an app.

Adjacent: loneliness Sunday, not pickup or lookmaxxing.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a prompt-first app that is not a swipe casino, or a small-city listing that does not pretend it is NYC. A live listing in the actual city you claim to cover, not a waitlist with a skyline photo.

CTA: Install, write one prompt, show the stack. If the stack is empty in their city, do not film yet.

Forbid: Do not ask them to film a thirst trap for your brand. Ask them to set up a prompt and stop. No medical claims. No fake “not sponsored” energy when you paid them.

A working signup in their city, not a ‘launching soon’ wall. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #datingapp. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone deleting Hinge, redownloading it four days later, and getting the same stack.

Burnout videos already have the audience; a smaller prompt-first app can be the ‘what I installed after I deleted Hinge’ beat.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for dating apps