Niche
Dating apps vs a creator marketplace
A creator marketplace is a real product. It is a catalog of people who signed up to get deals. I still want the people the algorithm is already pushing to the person who would download this this week.
In dating apps: the tag is dating coaches and matchmakers; they want a makeover funnel, not your indie listing.
The person: US English, 24-36, already bounced off Hinge prompts they recycled and a Bumble match they never messaged, watches ‘dating apps fried my brain’ and leftover-Hinge-prompt videos on Sunday night. Example: someone deleting Hinge, redownloading it four days later, and getting the same stack. Skip the 1M dating-coach who sells a $2k profile makeover and has never shipped an app.
How I actually work without the catalog
Marketplaces are good when you need a body in a niche and you can live with applicants. They are fast. They are public. Your client or your competitor can buy a version of the same list.
I scroll Instagram, TikTok, and YouTube as that person on real phones. Scout is $1,500/month for that list. Outreach is $2,500 if contacting should not be your job. Dealmaker is $5,000 if the yes should not live in DMs. Creator fees extra. No demo. No download guarantee.
Burnout videos already have the audience; a smaller prompt-first app can be the ‘what I installed after I deleted Hinge’ beat.
When to use which
Use a marketplace if you need a 200-person CRM for a store catalog. Use a feed session if you shipped a prompt-first app that is not a swipe casino, or a small-city listing that does not pretend it is NYC and you need names this week from the people already in the room.
Dating coaches quote makeover prices because that is the business. I want roughly 50k average views. Below that, $700 a post for 1k views is a money sink. A Minimum View Guarantee on a call is how I keep the deal honest. Example: $2000 / 4 posts / 1M views. Over email you just get the first number.
If you do this right, ie at scale, you will have many other creators to choose from.
Money page: jumptrend.co/for/dating-apps. Campaigns: jumptrend.co/campaigns.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for dating apps